Backyard animals like chickens and horses, as well as small companion animals, are becoming increasingly popular among pet parents, retailers, and companies supplying products to the pet and animal industry. These animals and associated activities represent a growing segment of the broader pet and animal market and population, reflected in increased spending and strong enthusiasm from consumers.
This article, written in partnership with global strategy consultancy L.E.K. Consulting, looks at the growing importance of backyard animals, examining key market drivers, consumer behavior shifts, and emerging opportunities for retailers and brands.
