On the Ground and In the Cloud is a quarterly publication produced by the William Blair technology team that delves into trends impacting developer technologies across various topics, including software development, DevOps, database, analytics, and observability. In this Data Analytics Edition of the series, we offer insights into important technology developments and trends in the analytics market, provide results from our proprietary survey of developers/practitioners, and review private funding activity in the space. Our analysts also provide a recap of key announcements at recent developer conferences. Lastly, we offer key takeaways from our recent expert call with Analytics Consultant Paul Corning.
Highlighting the importance of developers in organizations as decision-makers, especially with the rise of digital transformation and software applications, our technology team sees strong growth in the data analytics market due to the increasing volume of data, demand for data-driven insights, migration to the cloud, and the impact of generative AI. While emerging structural shifts in the analytics market could disrupt certain subsegments and vendors over time, we see room for multiple winners and expect the overall data analytics pie to grow larger as new technologies allow customers to generate data-driven insights across more areas of the IT landscape.
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