William Blair acted as the exclusive financial advisor to CardFlight, a leading SaaS payment technology company, in connection with the Company’s growth investment from WestView Capital Partners. The transaction closed in October 2024.
About the Companies
CardFlight is an innovative Software as a Service (SaaS) payment technology company that today serves more than 125,000 small businesses across the United States. Within the complex payment landscape, CardFlight products are renowned for their simplicity, practicality, and reliability. SwipeSimple, the company’s flagship product, is a software solution that enables small businesses to save time and money running their business, as well as accept payments seamlessly via phone, tablet, or computer. SwipeSimple is sold through several channels, including a partner network comprising financial institutions, merchant service providers, and independent sales organizations, as well as directly to merchants via SwipeSimple Connect.
WestView, a Boston-based growth equity firm, is focused on middle market growth companies and manages $2.7 billion in capital across five funds. The firm partners with existing management teams to sponsor minority and majority recapitalizations, growth capital, and consolidation transactions in several sectors, including: business services, IT services, healthcare technology and outsourcing, software, and growth industrial. WestView targets investing $20 to $100 million in companies with revenue of at least $10 million and operating profits between $3 and $25 million.
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