William Blair research analyst Sharon Zackfia was featured in restaurant industry trade magazine QSR following the launch of CosMc’s, the new beverage-centric concept from McDonald’s.

QSR highlighted three main considerations Zackfia provided related to CosMc’s and its impact on the sector: price as related to its competitors, the reliance on low employee headcount, and the unlikelihood of McDonald’s rolling out the beverages at its traditional restaurants.