William Blair investment banking’s Mike Siska connected with The Deal to discuss “MedSpas,” a term used to describe the growing category of businesses that combine spa-like amenities with beauty-enhancing medical procedures, and why they are attracting interest from private equity.

Part of the increase in business for this subsector of health and beauty, Siska told The Deal, is the use of “baby Botox,” a term and treatment that is preventative more than for vanity.