William Blair acted as the exclusive financial advisor to Storable, Inc. (Storable), a portfolio company of EQT, in connection with its acquisition of Newbook, a portfolio company of Potentia Capital (Potentia). The transaction closed on May 1, 2024.
About the Companies
Storable is a leading provider of integrated technology solutions, powering the self-storage and marine industries. The company is committed to pushing the boundaries of innovation, offering a suite of products that includes management software, marketplace, websites, access control, insurance, payments, and more. Storable takes pride in supporting operators and managers along each step of their journey and enabling them to achieve their operational goals.
EQT is a purpose-driven global investment organization with EUR 242 billion in total assets under management (EUR 132 billion in fee-generating assets under management), within two business segments – Private Capital and Real Assets. The company owns portfolio companies and assets in Europe, Asia-Pacific, and the Americas and supports them in achieving sustainable growth, operational excellence and market leadership.
Newbook is an award-winning property management and online booking system for accommodation providers. Founded in 2010, the company has scaled over the past 14 years into a global market leader with three international offices and over 50,000 users. Newbook’s mission is to build high-quality products delivered with passion, so customers can create memorable experiences.
Potentia is an Australian, specialist private equity firm focused on making investments in Australian and New Zealand based middle-market technology businesses. Potentia’s investments span software, tech-enabled services, and technology companies, focusing on proven business models. Potentia is currently investing its AUD 635 million Fund 2 raised in 2022.
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